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Best available rate
Best Available Rate (BAR), also known as Best Rate Guarantee (BRG), is one of the latest pricing mechanism, increasingly used by hotels and hotel chains around the world. It was introduced as a result of the hotel industry mimicking the airline industry, which sets price by forecasting demand.
There are several interpretations and executions of BAR in the hotel industry. Sheryl E. Kimes defines BAR pricing is an "attempt to reduce confusion and to guarantee that the guest is quoted the lowest available rate for each night of a multiple-night stay."〔http://www.hotelschool.cornell.edu/research/chr/pubs/reports/abstract-13592.html〕 Galileo, a Global Distribution System provider, defines BAR as "a rate available to the general public that does not require pre-payment and does not impose cancellation or change penalties and/or fees, other than those imposed as a result of a hotel property's normal cancellation policy." However, some hotels include "fenced" rates as part of their BAR strategies.
==Rate Parity==
The practise of hotels and their distributors agreeing to sell rooms at BAR rates is known as Rate Parity.〔hrcak.srce.hr/file/156730〕 Rate parity is widely employed in the hotel industry although in recent years its value has been questioned.〔http://hotelnewsnow.com/Article/8459/Does-rate-parity-limit-revenue-managers〕 Numerous European states have challenged the legal status of rate parity (as a form of price fixing or resale price maintenance) including United Kingdom,〔http://www.dailymail.co.uk/travel/article-1380750/Hotel-price-fixing-Leading-chains-spotlight.html〕 Switzerland,〔http://skift.com/2012/12/15/switzerland-probes-booking-com-expedia-and-hrs-on-rate-parity/〕 and France.〔http://www.law360.com/articles/541973/french-gov-t-sues-booking-com-over-hotel-pricing-practices.〕 In February 2014, a judge in a Texan court dismissed a rate parity class action suit.〔http://www.tnooz.com/article/marriott-expedia-priceline-travel-brands-escape-class-action./〕 In September 2014 an appeal tribunal overturned a proposal by online travel agents Expedia and Booking.com and hotel chain IHG, to change their rate parity practices. The proposal had been accepted by the United Kingdom's competition authority, the Office of Fair Trading, but was overturned after an appeal by price comparison site, SkyScanner, and online travel agency, Skoosh.〔http://www.catribunal.org.uk/files/1226_Skyscanner_Ruling_CAT_19_261114.pdf〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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